Advertising:

Each boot has something different to offer and therefore make making the decision for the choice of boot that is right for you can become difficult. A lot of the decision-making is in what the boot looks like and how it is advertised. Therefore when the introductions of paint and food colour are placed into the advertisement the image changes completely. Its no longer just seen as a football boot with everything that they have to offer, but it puts a different view on the boot all together. The use of bold colours and relatable colours with the boot really make an impact on the overall image.

The message that is sent through the food colouring effect is that the food colouring gives a sense of flow in the work, and this in turn can have an effect on the view of the image. This type of abstract photography, if used in advertisements, can draw viewers in and can have a big effect on whether or not they buy the product. When comparing the image to one without the food colour effect, the image looks less inspiring. This ‘flow’ of the food colouring can link the viewer’s imagination to certain things. In many of these images the colour looks like it has been injected, this therefore can link to an injection of pace that the product can give you. The different colours that are used can also have a strong effect when advertising these products. This is simply down to personal taste as some buyers may have a different opinion on which colour they prefer. These images capture the eye of viewers as they offer something different to a plain coloured background when advertising the product.

Using powdered paint in advertising sends a slightly different message across to the buyer, as it is less elegant but just as powerful in drawing the buyer in as much as the food colouring technique does. This technique gives off a sense of power and aggression; this in turn can appeal to a different type of buyer than those who prefer the food colouring technique. This difference in advertising techniques are needed when there are different clients to impress, and different types of style of boot that needs to be sold. For example this technique would be used for a boot that is being advertised itself as a strong boot that is for the sprinters, the goal scorers and the aggressive defenders.